TV Intervention / Media/ Innovation
SAMSUNG “My Emoji ESPN”
Agency: Leo Burnett Tailor Made/ Brazil
The new Samsung Galaxy S9 has an interesting feature: My Emoji. You can create an emoji customized for yourself.
ESPN Brazil has one of the most popular sports shows on Brazilian TV: SportsCenter.
So we put customized emojis over the show’s anchors. Live.
Moving, speaking, all that stuff.
It’s cool, isn’t it?
D&AD: Wood Pencil