Wilson Mateos
Black-Salary-Friday.jpg

ID_BR
"Black Salary Friday"

ID_BR

"Black Salary Friday"

 
 

Digital/ Social/ Promo/ Activation
ID_BR “Black Salary Friday”
Agency: Leo Burnett Tailor Made/ Brazil
Role: CD/ECD

In Brazil, Black Friday and Black Awareness Day happen in the same week. But how to draw attention to racial equality when everybody is thinking about discounts?