Wilson Mateos
FOOLITZER.png

E-Farsas
"THE FOOLITZER PRIZES"

 
 

Promo/ PR/ Activation/ Digital
E-Farsas.com “THE FOOLITZER PRIZES”
Agency: Leo Burnett Tailor Made/ Brazil
Role: ECD

What if we give fake news producers what they want least: fame and spotlight?

 Cannes Lions: 2 Short Lists: PR and Brand Experience

 https://www.adweek.com/agencyspy/brazils-leo-burnett-tailor-made-introduces-awards-for-fake-news/152773/

https://lbbonline.com/news/brazil-launches-foolitzer-prizes-award-for-worst-fake-news-of-the-year/