Wilson Mateos
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E.C. Bahia
"Camouflage Jersey"

 
 

Innovation/ PR/Activation/ Digital/ Social
E.C. BAHIA “Camouflage Jersey ”
Agency: Leo Burnett Tailor Made/ Brazil
Role: ECD

Sometimes technology is better than merely a campaign to raise awareness.

 https://www.fastcompany.com/90365951/high-tech-soccer-jersey-changes-color-to-protect-rival-fans

https://www.adweek.com/creativity/a-brazilian-soccer-team-created-camouflage-jerseys-to-combat-post-game-violence/